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5 Tips For Home Sellers To Maximize Winter Curb Appeal

Wednesday, December 27, 2023   /   by Alex Clark

5 Tips For Home Sellers To Maximize Winter Curb Appeal

During  the winter season home sellers often find it challenging to maintain a warm and inviting exterior for their property. While the cold weather, shorter days, and wet weather may seem gloomy and discouraging, there are still plenty of opportunities to enhance your home's curb appeal. With these 5 simple, yet effective strategies you can create that all-important welcoming and friendly first impression that will entice potential buyers. Let's explore these practical tips that will maximize curb appeal during the winter months, and make your home shine.


1. Start with a Clean Slate:

Before diving into any winter-specific curb appeal enhancements, it's important to begin with a clean and well-maintained exterior. Give your home a thorough inspection, including the roof, gutters, and windows. Touch up any peeling or fading paint, power wash hardscape areas, remove any debris, trim bushes, and clear the walkways of snow or ice. Taking care of basic upkeep tasks will provide a solid foundation for the following enhancements.


2. Illuminate with Outdoor Lighting:

Winter means shorter days and longer nights, and strategically placed outdoor lighting can make a significant difference in boosting your property's curb appeal. Dust outdoor light fixtures and make sure they have proper and matching light bulbs. Consider installing pathway lights to guide visitors safely to your front entrance, and adding spotlights to highlight unique features or plants in your landscaping. Proper lighting not only enhances visibility but also gives you an additional opportunity to make your home stand out from the competition.


3. Create a Welcoming Entrance:

Your front entrance sets potential buyers expectations for your entire home. As such, it deserves special attention, a fresh coat of paint in a statement color on your front door is well worth the effort - just make sure that it complements your exterior color palette. Add a colorful or seasonal wreath to create a welcoming focal point. Buy a new decorative welcome mat, and consider adding a small bench or chair with an outdoor-friendly cushion, potted plants, such as evergreens or winter-blooming flowers to make your entrance as welcoming as possible. Make sure all your windows are sparkling clean, and that there are no cobwebs under the eves and around doors or windows. Just remember that much like staging the interior of your home, the goal is to make your space warm, inviting, and neutral  - you want buyers to imagine their lives there, not wondering about yours - so keep it simple, and don’t over-do it with accessories and bric-a-brac.


4. Incorporate Seasonal Landscaping:

Even in the winter, you can add visual interest to your landscape by incorporating hardy and cold-resistant plants. Consider planting winter-blooming shrubs, evergreens, and winter annuals such as pansies or decorative cabbages for pops of color. Group them strategically to create an eye-catching display against the backdrop of a winter landscape. Adding mulch, barkdust, or decorative stones around the plantings will provide a neat and tidy look while protecting plants from harsh winter conditions.


5. Highlight Outdoor Features:

If your property boasts outdoor amenities such as a patio, deck, or fire pit, be sure to showcase them! Keep your leaf blower handy and regularly tidy up any debris that may have accumulated from windy days. Consider adding comfy outdoor furniture with weather-resistant cushions, and illuminate these spaces using outdoor fixtures, lanterns with battery operated candles, or string lights to create a cozy environment for potential buyers to imagine themselves enjoying during the winter months.


You only get one chance to make a first impression. While it may take a little more creativity and preparation to maximize your home's curb appeal during the winter months, by following these practical tips, you will have a leg up on the competition in capturing the attention and imagination of potential buyers.

 
Keller Williams Realty Portland Premiere - The Clark Group
Alex Clark
7504 SW Bridgeport Rd
Portland, OR 97224
503-810-3295

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